[Until 10/19] Amazon Prime Thanksgiving Sale: Kindle, Echo and Fire TV Stick up to 67% off | 39 Amazon devices
Prices, point rates and sale details in this article were checked by the mottoku editorial team against each service's official site and API (as of the last update). Always check the official sites for current prices, stock and campaign terms.
* Product links are Amazon Associates links. Prices, stock and sellers change, so please check the product page you land on.
Sale dates and how to read this article
Of the Amazon devices that are 15% off or more, this lists 39 Kindle, Echo and Fire TV items. Ring, eero and Fire tablets are not included.
Prices listed are as shown on Oct 13. The "reference" is the list price or past price shown by Amazon and is not necessarily the selling price before the sale. After the sale ends, prices are no longer displayed.
Top 6 by discount
Ranked by discount rate, highest first.
−67%vs List priceAmazon Echo Show 5 3rd gen¥5,980
−67%vs List priceAmazon Echo Show 5 3rd gen¥5,980
−54%vs Past priceAmazon Echo Show 5 3rd gen¥5,980
−50%vs Past priceAmazon Fire TV Stick 4K Select¥3,980
−46%vs List priceAmazon Fire TV Stick 4K Plus¥6,980
−44%vs List priceAmazon Fire TV Stick 4K Max¥8,980Kindle e-readers · 11 items
Kindle, Paperwhite, Colorsoft and Scribe. Kids models come with a cover and a Kids+ subscription period.
−43%vs List priceAmazon Kindle¥16,980
−43%vs List priceAmazon Kindle¥16,980
−43%vs List priceAmazon Kindle Paperwhite (16GB) 7-inch display¥22,980
−40%vs List priceAmazon Kindle Paperwhite Kids Model (16GB) Starfish Cover¥24,980
−39%vs List priceAmazon Kindle Colorsoft Kids Model Fantasy River Cover¥32,980
−25%vs Past priceAmazon Kindle Colorsoft¥29,980
−23%vs List priceAmazon Kindle Scribe¥75,980−22%vs List priceAmazon Kindle Scribe¥69,980
−21%vs List priceAmazon Kindle Scribe Colorsoft¥84,980−19%vs List priceAmazon Kindle Scribe Colorsoft¥93,980
−19%vs List priceAmazon Kindle Scribe Colorsoft¥93,980Tap a card to open the product page on Amazon. Check the current price there.
Echo smart speakers and displays · 21 items
Echo Dot, Echo Spot, Echo Show and Echo Studio, plus a stand for the Echo Show 5.
−67%vs List priceAmazon Echo Show 5 3rd gen¥5,980−67%vs List priceAmazon Echo Show 5 3rd gen¥5,980−54%vs Past priceAmazon Echo Show 5 3rd gen¥5,980
−43%vs List price【Echo Show 5 3rd gen only】USB-C Adjustable Angle Stand with Charging Port¥1,980
−43%vs List price【Echo Show 5 3rd gen only】USB-C Adjustable Angle Stand with Charging Port¥1,980
−43%vs List price【Echo Show 5 3rd gen only】USB-C Adjustable Angle Stand with Charging Port¥1,980
−40%vs Past priceAmazon Echo Dot 5th gen¥4,480
−40%vs Past priceAmazon Echo Dot 5th gen¥4,480
−40%vs Past priceAmazon Echo Dot 5th gen¥4,480
−40%vs Past priceAmazon Echo Dot Max(2025 release)¥8,980
−40%vs Past priceAmazon Echo Dot Max(2025 release)¥8,980
−40%vs Past priceAmazon Echo Dot Max(2025 release)¥8,980
−39%vs Past priceAmazon Echo Spot（2024 release ）¥6,980
−39%vs Past priceAmazon Echo Spot（2024 release ）¥6,980
−39%vs Past priceAmazon Echo Spot（2024 release ）¥6,980
−31%vs Past priceAmazon Echo Show 8 Latest model (2025 release)¥23,980
−31%vs Past priceAmazon Echo Show 8 Latest model (2025 release)¥23,980
−30%vs Past priceAmazon Echo Show 11 (2025 release)¥27,980
−30%vs Past priceAmazon Echo Show 11 (2025 release)¥27,980
−29%vs List priceAmazon Echo Studio Latest model (2026 release)¥29,980
−25%vs Past priceAmazon Echo Studio Latest model (2025 release)¥29,980Tap a card to open the product page on Amazon. Check the current price there.
Fire TV Stick and Fire TV Cube · 7 items
The three Fire TV Stick 4K models, the Fire TV Cube and Alexa remotes. The remotes need a separately sold Fire TV device.
−50%vs Past priceAmazon Fire TV Stick 4K Select¥3,980−46%vs List priceAmazon Fire TV Stick 4K Plus¥6,980−44%vs List priceAmazon Fire TV Stick 4K Max¥8,980
−34%vs List priceAlexa compatible Voice Remote¥1,980
−33%vs List priceAmazon Fire TV Cube¥19,980
−33%vs Past priceAmazon Echo Show 15 2nd gen (2024 release)¥31,980
−30%vs List priceAlexa compatible Voice Remote Pro¥2,780Tap a card to open the product page on Amazon. Check the current price there.
Before you buy
- Sale prices are as shown on Oct 13. Stock and prices can change during the sale, so check the product page before you buy.
- Each color of the Echo Show 5 has its own page and a different discount (−54% and −67%). Check the price on each color's card.
- The Alexa remote needs a separate Fire TV device. It cannot be used on its own.
- The items here are at sale prices from Oct 13 to 23:59 on Oct 19.
FAQ
Which Kindles are cheaper?
11 Kindle items are included, with discounts of 19–43% (as of Oct 13). They include the Kindle (6-inch), Paperwhite, Colorsoft and Scribe.
Is the Fire TV Stick included?
Fire TV Stick 4K Select, Plus and Max are included. The Fire TV Cube is also in.
Are non-Prime members included?
Most are for members only. Only cards marked "Non-members included" are available to non-members.
* This article is for reference only. Sale dates, point rates and campaign terms can change, so check each store's official page for the latest details.